One of the most well known tequilas in the world is Don Julio 1942, one that is recognized globally for its first class quality and smooth taste. Now it is known by its name as the premium tequila company that has won its place on the shelves of high end bars and exclusive celebrations.
How Much is 1942 Tequila? discusses what makes it special, how much it costs, and how to identify authentic bottles.
But for those curious about the story behind this legendary spirit, a common question arises: who owns 1942 tequila? In this article we will delve into the history, ownership, as well as craftsmanship that makes Don Julio 1942 a tequila that you should know about.
What Is Don Julio 1942?
A very premium añejo tequila, Don Julio 1942 is tribute to the legacy of Don Julio Gonzalez, founder of the Don Julio brand. This tequila undergoes a mixing inspired by the process used to age Scotch whiskies with the red wine, resulting in a subtle flavor with balanced acidity, and drinks best out of the bar server’s custom designed, handmade glass.
Don Julio 1942 Key Features
- Aging Process: It has an aging process with an extended period of time that brings deep, refined taste with caramel, vanilla and toasted oak notes.
- Luxury Appeal: The favorite of celebrities and tequila enthusiasts everywhere, it’s known for its premium branding and sleek bottle.
- Versatility: It’s perfect both neat, or on the rocks, or paired with a fine dinner.
Who Owns 1942 Tequila?
To answer the question, who owns 1942 tequila, the Don Julio brand, including Don Julio 1942, is owned by Diageo, a global leader in alcoholic beverages. Headquartered in London, England, Diageo is a multinational company and owns several well known spirits brands, including Johnnie Walker, Guinness and Tanqueray.
The History of Ownership
Founded by Don Julio González
It’s the story of Don Julio tequila, which began in Jalisco, Mexico in 1942, when Don Julio González first dipped his feet in the tequila making world. His tequilas were extremely popular because of his dedication to quality and innovation.
Acquisition by Diageo
As part of a deal with the Beckmann family that also owns José Cuervo, Diageo bought out the remaining shares for the Don Julio brand in 2015. Under the deal, Diageo was able to take ownership of the Don Julio brand and hand its shares in the José Cuervo brand over to the Beckmann family.
Why Did Diageo Acquire Don Julio?
Don Julio’s acquisition was one of several moves aimed at broadening its premium spirits family. Here’s why this move was significant:
1. Tequila Market Entry
Global popularity of tequila, particularly in the premium and super premium segments continues to see momentum. The purchase of Don Julio by Diageo placed them in pole position in this growing market.
2. Luxury Portfolio Strengthening
Diageo’s focus on more premium, luxury spirits is best reflected with Don Julio 1942. Diageo’s other upscale brands fit right in with its reputation as a premium tequila.
3. Global Reach
Since Diageo is a multinational company which has resources to distribute Don Julio tequila in the world markets, it increases the accessibility and brand awareness of product Don Julio Tequila.
Don Julio González Legacy
Diageo owns the brand, but the heart and soul of Don Julio tequila were started by the vision of its founder, Don Julio González.
1. A Pioneer in Tequila-Making
In the minds of tequila producers, quality was a way to distinguish yourself from competitors – and Don Julio González revolutionized this model, putting quality ahead of quantity. With that, he believed in the finest Blue Weber agave, in that piñas were slow roasted, and tequila was perfectly aged.
2. Innovations in Production
He was knowledgeable of every detail in production. For example: Instead, he brought out shorter, squat bottles that would feel right at home on tables above which you dined. However, he also stressed small batch production in order to produce a consistent quality.
3. A Tribute to Excellence
It was created in honour of the year Don Julio started his tequila journey. He is a living exhibition of craftsmanship and innovation.
What Makes Don Julio 1942 Special?
Don Julio 1942 is not just another tequila; it’s an experience. Here’s what sets it apart:
1. Unique Flavor Profile
- Sweet notes of vanilla and caramel
- Subtle hints of tropical fruits
- A warm, toasted oak finish
2. Handcrafted Excellence
Every bottle of Don Julio 1942 is produced in small batches, allowing for meticulous attention to detail.
3. Luxury Appeal
The sleek, elegant bottle design and premium branding make it a staple at upscale events and celebrations.
How Is Don Julio 1942 Made?
The production of Don Julio 1942 involves a meticulous process that ensures its exceptional quality:
1. Agave Harvesting
Only the finest Blue Weber agave, grown in the rich soils of Jalisco, Mexico, is used. The agave is harvested at peak ripeness for optimal flavor.
- How Much is a Shot of 1942 Tequila? discusses the price of a shot of 1942 Tequila and what makes it worth the price.
2. Slow Roasting
The agave piñas are slow-roasted in traditional brick ovens to caramelize the natural sugars, which contribute to the tequila’s rich sweetness.
3. Fermentation and Distillation
After roasting, the agave is crushed to extract its juices, which are then fermented and distilled to create a smooth, pure spirit.
4. Aging in Oak Barrels
The tequila is aged for a minimum of 2.5 years in American white oak barrels, allowing it to develop its signature flavor and smooth finish.
Is Don Julio 1942 Worth the Price?
As a premium tequila, Don Julio 1942 is priced between $150 and $200 per bottle. Here’s why many believe it’s worth the investment:
1. Exceptional Quality
From its ingredients to its aging process, every step of production is designed to create a superior tequila.
2. Celebratory Appeal
Don Julio 1942 is often associated with special occasions, making it a perfect choice for weddings, anniversaries, and other milestones.
3. Gifting Potential
Its luxurious presentation and reputation make it an impressive gift for any tequila enthusiast.
Alternatives to Don Julio 1942
If you’re exploring premium tequilas, here are some alternatives to consider:
1. Clase Azul Reposado
Known for its distinctive ceramic bottle and creamy flavor, this tequila is a favorite among luxury spirit lovers.
2. Patrón Extra Añejo
With a smooth, balanced flavor profile, Patrón Extra Añejo offers a comparable sipping experience.
3. Casa Dragones Joven
This ultra-premium tequila blends silver and aged tequila, offering a unique and refined taste.
The Future of Don Julio 1942
Under Diageo’s ownership, Don Julio 1942 continues to thrive as one of the most prestigious tequilas in the world. With the company’s global reach and commitment to quality, Don Julio 1942 is likely to remain a staple in the premium spirits market for years to come.
Conclusion: Who Owns 1942 Tequila?
To summarize, if you’re wondering who owns 1942 tequila, the answer is Diageo, a multinational leader in alcoholic beverages. While the brand is now part of a global portfolio, its heart and soul remain rooted in the legacy of Don Julio González.
Crafted with exceptional care and dedication, Don Julio 1942 continues to embody the vision of its founder while benefiting from Diageo’s extensive resources and worldwide distribution. Whether you’re a seasoned tequila enthusiast or a newcomer to luxury spirits, Don Julio 1942 is a testament to what premium tequila can be.
